Hermes is never separated from the impression of super luxury so that attracts many women to own it, including selling original Hermes horn necklace from their official boutique.
In order to strengthen the equity of the Hermès brand outside of the accessories from silk materials, Hermes carried out various strategies. The goal is that the Hermes brand is famous for its heritage, expertise, and exclusivity not only in ultra-luxury leather and silk products.
Today, even though the Hermès brand offers products outside of leather and silk, brand equity in several other product categories is not very strong.
A relevant example is the watch division – La Montre Hermès, with a history of brands that have existed for more than 90 years. According to CEO Guzume de Seynes, this newly appointed division is small with enormous potential.
He said that there are two potential definitions of the success of the watchmaking division, namely the qualitative growth we can be proud of a watchmaker and when clients compare Hermès with other established big watchmakers.
The fact that this will be a slow trip for the watchmaking a division to build itself is reflected in the history of sales to date are not too high. In 2016, the division only contributed 3 percent of revenues of almost 5.2 billion euros (5.55 billion dollars) from the brand. They are trying to increase sales in the watchmaking division.
Selling Original Hermes Horn Necklace And Hermes Challenges In The Future
The same can be said for several other product categories where Hermes is located but does not provide significant sales results. Although categories such as perfume and jewelry grew in terms of sales and revenue contributions for the Hermès portfolio as a whole, the line has not yet reached success levels such as success in the leather and saddle products division.
Diversification is an important strategy for Hermes luxury homes in protecting values against cyclical deterioration in certain categories, fluctuating consumer demand, broader economic, social and political factors and shifting consumer needs and preferences. The challenge for Hermes in adopting and implementing a diversification strategy is the inherent nature of its marketing-exclusivity model. Hermes with its exclusivity seems less aggressive in bringing consumers.
From the perspective of luxury homes, the decline in demand for certain product categories must be covered by progress in other product categories. Hermes must be selective about the marketing model adopted in the various product categories.
Selling Original Hermes Horn Necklace Ultra Luxury Products
In conclusion, the Hermès brand is and will continue to be ultra-luxurious. Hermes is an ultra-luxury success story, and it’s something that doesn’t need to be doubted. With limited distribution, exclusivity and controlled marketing, and many product categories that regularly record double-digit growth rates from year to year, Hermes products increasingly demonstrate their ability to lead the luxury market.
This is a true reflection of the strength of the Hermes brand among a segment of the global population of wealthy and very prosperous customers. The company has managed to maintain and strengthen the brand that is distinguished through a strong history, extraordinary expertise, and superior quality Necklace .
The fact that this is considered to be the most innovative of all luxury fashion houses. In addition, the company’s commitment to continue to produce and launch ultra-luxury products that are unique, have a strong taste and superior brands that each differ in their level of expertise.
The future of the company seems safe in the hands of a committed and disciplined family, but Hermes as a brand needs to continually evolve and differentiate to maintain its superior position in the ultra-luxury market segment.